Tecno Pova 5g
- Client: TECNO
- Vertical Mega Influencers: 57.4 M exposure
- Top View: 4.7 M
- Engagement: 1.2 M
A golden linkage of content and resources
Integrated marketing campaign for Tecno’s products such as headphones and quick chargers in India
The digital brand “Tecno”, which has a good fan base in Europe and the Africa. However, it is relatively weak in the Indian market in terms of awareness and sales force.
PONGO, created a customized integrated marketing plan for it to tell a good brand story and win traffic conversion with a thorough understanding of the local market culture.
Brand Tone Localization
Match the culture and tone of the Indian market Combine with brand stories to output content
Directional Influencers Invitation
Directional invitations to the headset product related field pendant influencers, targeting customer base
Seize the Key Entrance
Match the marketing rhythm and ads campaign capabilities to seize key positions